Develop a social media plan...and do it today.

Hi friends,

No social media to go
with your traditional
marketing...yawnsville

If your nonprofit hasn't jumped on the social media bandwagon that has been rolling along for quite awhile now...you are missing a huge opportunity.  Social media, for the most part, offers free avenues to promote your mission, events and vision.  What is better than free marketing?  

Does the idea of getting on to facebook or twitter or YouTube terrify you?  Do you lack staff to devote to developing it?  Surprise, I imagine there are quite a few members of your staff who are experts at it and would be excellent resources for your social media team.  Yep, it takes a team of people to create a social media plan for your organization.  The main thing you should know...this is the new communication and marketing system--if you aren't using it, your organization is already a step behind.  Ideally, your organization will have a blend of traditional and social media marketing.  

Locally, as in Kern County, CA, if you want to learn how to do it yourself, we have social media classes available at the Art's Council of Kern's Tech Arts Academy,  https://www.facebook.com/techartsacademy?ref=ts

For expertise to pull it all together for you, check out Project Social Media at https://www.facebook.com/pages/Project-Social-Media/175603195811144?ref=ts.  They can set up your fb and twitter, YouTube accounts and maintain them or you or teach you how to do it.

Another good source -- The Chronicle of Philanthropy. I have attached a link that provides good info on what other np's are doing.  Great food for thought.  http://philanthropy.com/article/Using-Social-Media-for-Annual/126201/

It really doesn't matter if your organization is large or small -- develop a social media presence -- and do it as soon as possible.  You will be giving your constituents, your organization and your investors a big, big boost.  It is bang-for-the-buck, friends.

If you have questions, please feel free to contact me, toll free - 800-811-9444.  

Best wishes,
DCR

Nonprofits...explore this and raise funds through a youtube video

Social Media Fundraising -
half-full or half-empty?
No question.

Hi friends,
Most of us understand this is the age of social media.  What we may not have grasped clearly is its importance for our nonprofits.  Marketing and fundraising have changed -- it is no longer just about print, newspaper, radio and television -- social media now owns a big share of the market.   

Most nonprofits have limited staff and resources.  I know it is a problem for many agencies to dedicate staff to new areas of responsibility.  But, we really can't afford not to have staff dedicated to social media -- both for visibility/community presence and fundraising.  

 Here is some excellent info from The Chronicle of Philanthropy about how a simple video can help you raise money.      http://philanthropy.com/blogs/philanthropytoday/new-youtube-site-helps-charities-attract-attention-and-revenue/30430?sid=&utm_source=&utm_medium=en

As an Amazon Associate, my blog sidebar features interesting, informative and inspiring books I recommend to nonprofits.  You can purchase directly from Amazon right here. 

Best,
DCR

Nonprofits strengthen communities -- DCR