Showing posts with label The Chronicle of Philanthropy. Show all posts
Showing posts with label The Chronicle of Philanthropy. Show all posts

Friday, July 29, 2011

A simple and brief thank you letter to donors...

A brief testimonial thank you message
connects your program recipients to your donors
Adding testimonial quotes is a terrific approach to your organization's thank you letter.  Donors want to know their dollars make a difference -- they want to know your mission and cause benefit the recipients. And often, they would love to know, why.  So, I say, let them know!  A brief, sincere thank you letter, with several quotes from real clients/recipients of your service/program, will help your donors understand why their investment is money well-given. 


Small and niche for-profit business can benefit from this idea as well.  When was the last time you received a thank you note for a purchase?  Plus, it is a way to engage customers.

Cheers!
DCR

Wednesday, January 5, 2011

Nonprofits...explore this and raise funds through a youtube video

Social Media Fundraising -
half-full or half-empty?
No question.
Hi friends,
Most of us understand this is the age of social media.  What we may not have grasped clearly is its importance for our nonprofits.  Marketing and fundraising have changed -- it is no longer just about print, newspaper, radio and television -- social media now owns a big share of the market.   

Most nonprofits have limited staff and resources.  I know it is a problem for many agencies to dedicate staff to new areas of responsibility.  But, we really can't afford not to have staff dedicated to social media -- both for visibility/community presence and fundraising.  

 Here is some excellent info from The Chronicle of Philanthropy about how a simple video can help you raise money.      http://philanthropy.com/blogs/philanthropytoday/new-youtube-site-helps-charities-attract-attention-and-revenue/30430?sid=&utm_source=&utm_medium=en

As an Amazon Associate, my blog sidebar features interesting, informative and inspiring books I recommend to nonprofits.  You can purchase directly from Amazon right here. 

Best,
DCR

Nonprofits strengthen communities -- DCR