A simple and brief thank you letter to donors...

A brief testimonial thank you message
connects your program recipients to your donors

Adding testimonial quotes is a terrific approach to your organization's thank you letter.  Donors want to know their dollars make a difference -- they want to know your mission and cause benefit the recipients. And often, they would love to know, why.  So, I say, let them know!  A brief, sincere thank you letter, with several quotes from real clients/recipients of your service/program, will help your donors understand why their investment is money well-given. 

Link to sample thank you letter.

Small and niche for-profit business can benefit from this idea as well.  When was the last time you received a thank you note for a purchase?  Plus, it is a way to engage customers.

Cheers!

DCR

Revise Your Donor Thank You Letter...here is a sample of one that works!

It's called donor relations...and it is important!



Donors give from the heart...and from
 recognizing a very good investment.

I know, I know...your donor thank you letters go out by the hundreds...and they all say the same thing.  Why?  Your agency  may be short-staffed or your staff lack the expertise to create individual letters, group and sort the whole thing.  You are just happy to get the darn things in the mail.  It is a common problem.

If your organization isn't in the position to send out custom thank you letters, (typically by donor amount), then change it up.  The benefits will surprise you.  It really is increasingly important to build relationships with your donors.  Lots o' ways to do that -- here is just one.

Acterra, an environmental charity in California, revised their thank you letter to help reinforce donors' emotional ties to the organization.  And, they have shared it with us  -- good ideas here.  Just follow the link for the sample letter. 

Don't miss your opportunity -- adjust, revise, change, appreciate... and share the joy!

Cheers!

DCR

On-line giving -- check out Amazon's Wish List




On-line giving...it will help
your organization carry the load!

 

Hey nonprofit friends, here is a quick little tip to get you into on-line giving (and receiving donations of goods), if you aren't there already.  Take a look at this excellent and easy-read article about Amazon's Wish List.  Just follow this link and get started!

Cheers!

DCR

Develop a social media plan...and do it today.

Hi friends,

No social media to go
with your traditional
marketing...yawnsville

If your nonprofit hasn't jumped on the social media bandwagon that has been rolling along for quite awhile now...you are missing a huge opportunity.  Social media, for the most part, offers free avenues to promote your mission, events and vision.  What is better than free marketing?  

Does the idea of getting on to facebook or twitter or YouTube terrify you?  Do you lack staff to devote to developing it?  Surprise, I imagine there are quite a few members of your staff who are experts at it and would be excellent resources for your social media team.  Yep, it takes a team of people to create a social media plan for your organization.  The main thing you should know...this is the new communication and marketing system--if you aren't using it, your organization is already a step behind.  Ideally, your organization will have a blend of traditional and social media marketing.  

Locally, as in Kern County, CA, if you want to learn how to do it yourself, we have social media classes available at the Art's Council of Kern's Tech Arts Academy,  https://www.facebook.com/techartsacademy?ref=ts

For expertise to pull it all together for you, check out Project Social Media at https://www.facebook.com/pages/Project-Social-Media/175603195811144?ref=ts.  They can set up your fb and twitter, YouTube accounts and maintain them or you or teach you how to do it.

Another good source -- The Chronicle of Philanthropy. I have attached a link that provides good info on what other np's are doing.  Great food for thought.  http://philanthropy.com/article/Using-Social-Media-for-Annual/126201/

It really doesn't matter if your organization is large or small -- develop a social media presence -- and do it as soon as possible.  You will be giving your constituents, your organization and your investors a big, big boost.  It is bang-for-the-buck, friends.

If you have questions, please feel free to contact me, toll free - 800-811-9444.  

Best wishes,
DCR

Nonprofits...What is in your Online Press Room?

Yes, you can devote an area on your website specifically as a press room. The content should be on the organizational level, rather than specific program, services, locations or events.

 

Make it easy for the media
to interact with your organization

It is fairly easy to include documents used in your hard-copy press kit, and more:

• The latest news. Journalists who’ve come to expect your site to offer current information, will access your virtual press kit...if it makes its latest news accessible by topic and by date.
• Down loadable photos and graphics to accompany their stories. Authorized photos of leaders, staff, clients and several sizes of your logo in high quality resolution.  Include specific terms for use for your logo. 
• Do you have experts on your staff: Include a directory of experts, credentials, topics, availability for presentations and contact information.
• List community issues and how your organization responds to them.
• An event calendar and response timeline. Update daily or weekly.
• Guidelines on writing and reporting on your agency’s key populations. If your clients have vulnerability issues , discuss useful tips and even proper language, including photo etiquette.
• Savvy nonprofits now offer audio and/or video clips, including ads – as professionally produced as possible.
• Successes, Awards and Recognition—let others proclaim your agency’s success.
• News Feed for Automatic Receipt of Press Room Updates… Make it easy to get press releases via an RSS reader.
• Consider adding: History, Milestones, Statistics and Bios on organizational leaders with specific quotes.
• You can offer client testimonials and or photos (with the properly signed media release forms, including timelines for use)
• Consider outside support testimonials -- companies, corporations, businesses, community leaders.  Permission to use required.
• Brief Case for Support

 Critical:  Always offer contact information for your organization’s primary media contact or spokesperson.

Best wishes,
DCR
DCRdesign

Nonprofits: Develop your case for support (CFS)...

It is simple, right...everyone in your community is willing to support your nonprofit (NP) mission?  The answer, is, most likely, "Yes, it is a great cause."   Are you feeling the disconnect between mission awareness and the donations yet?

Put your best image forward

Community support for your mission is cultivated through relationship-building, visibility, credibility and community involvement -- and that is the external part!  Work takes place internally as well, i.e., mission awareness, media strategy awareness and compliance, social media program...just to name a few.

Here is a great test. Pretend you aren't in the NP sector. Decide to make a cash donation to a local non-profit.  What is it you want to know about that organization -- where does the money go; are they mission faithful; are they top-heavy with administration; how are they successful; do they have community support; how many volunteers; who is on the board; how are they funded?

Now answer these questions for your own organization and you are well on your way to building your own case for support CFS).  You want each and every staff member, board member and volunteer to have a good understanding of your mission and CFS -- and be able to communicate it.  Developing it doesn't have to be tedious, long and boring -- as a matter of fact, your CFS shouldn't be take all that long to explain -- the verbal portion -- 5 mins. A print version is another story.  Your CFS is what positions your NP for grants, fundraising, donations and planned giving and most importantly, community support.

Developing a Case For Support...some thoughts

•  Begin with your mission statement. You may want to reevaluate it. Many donors decide to give based on how your mission matches his/her values. Demonstrate how your NP addresses specific needs in the community – make it real for the donor.
• Provide statistics on the success of your programs and show long-term benefits.
• Impress a sense of urgency or “call to action” and tell them why keeping your doors open is good for the community.
• Generate excitement. Use short sentences and paragraphs. Highlight important information with bullets and in boxes. Refine, refine, refine…until the passion and commitment that everyone in your organization brings to the table, shines in every sentence.

Best wishes,
Nonprofits add strength to the community.
Diana

Five Moneymakers in Nonprofit Fundraising

With this blog, DCRinsights, I am able to share my knowledge about fundraising, marketing, grant writing, strategic planning, organizational development and merger, leadership and governance in the nonprofit sector.  My background includes 10 years as senior executive management for two human services organizations, providing services to over 25,000 homeless and domestic violence victims annually. 

I am in the process of developing this site as a vehicle to help nonprofit organizations increase their sustainability, donations, community position and media visibility.  My company, DCR Design, a division of Rice Agency, features a department with a profit and non-profit business consulting focus.  I am looking forward to sharing my insights with members of nonprofit organizations.

Diana Campbell Rice

Upcoming Topics

• How are nonprofits funded?
• Develop a Direct Mail Campaign
• Develop Your Case for Support
• Develop a Membership Campaign
• Choose Your Board Members Wisely
• Create Special Events

Recommended Reading

• Please scoll to the bottom of the blog for reading suggestions