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Set up your social media policy
before an incident occurs |
Social media is mainstream communication today and most businesses realize it.
The same approach can't be said for many small-to-mid-size nonprofit organizations. A social media policy will clearly define the organization's guidelines for knowledgeable public internet interaction and protect the privacy, confidentiality and interests of your organization, including employees, partners, donors, etc.
A social media policy will help your employees make appropriate decisions about work-related blogging and content on their personal websites and other interactive social media sites -- FB, LinkedIn, Twitter, Google+, etc.
Take a look at these examples and you might just find a policy that fits -- and... like socialmediatoday recommends -- run it by legal counsel prior to implementation.
Cheers!
DCR