Want to develop a Planned Giving Campaign? Six Essentials to Consider.

Does a Planned Giving Program fit?

 

 The nonprofit sector is well aware of the tight economy and need for sustainable funding.  Many small-midsized nonprofit boards and management have given thought (often) to developing a long-term Planned Giving Program.  Here are a few ideas to consider when you are having a serious discussion -- from Tony Martignetti, Martignetti Planned Giving Advisors.

Six Essentials - Planned Giving Campaign

Cheers!

DCR

A simple and brief thank you letter to donors...

A brief testimonial thank you message
connects your program recipients to your donors

Adding testimonial quotes is a terrific approach to your organization's thank you letter.  Donors want to know their dollars make a difference -- they want to know your mission and cause benefit the recipients. And often, they would love to know, why.  So, I say, let them know!  A brief, sincere thank you letter, with several quotes from real clients/recipients of your service/program, will help your donors understand why their investment is money well-given. 

Link to sample thank you letter.

Small and niche for-profit business can benefit from this idea as well.  When was the last time you received a thank you note for a purchase?  Plus, it is a way to engage customers.

Cheers!

DCR

Want to gain support from grant makers -- think program efficiency

Green equals growth and
sometimes you have to prune back.  Really.

I ran across this article in the Chronicle of Philanthropy and the title just jumped out at me.  Follow the link at the end of the article.

In today's tough economic times, private foundation' grant dollars are even more precious to nonprofits.  Doesn't it make sense your organization should to be current with private foundation thinking and expectation?  Of course it does. 

Grant makers, public and private, along with individual donors, want to know how their investment dollars make a difference -- sure.  The question is... how can you position your agency to utilize grant funding in the most efficient manner?  Does that mean partnering and collaboration with another nonprofit with a similar mission?  How about stepping up for an outside evaluation of your programs and specifically, their results?  Understanding your core mission and cutting the programs that aren't working = efficiency -- a good thing.

Demonstrating that your organization is progressive and understands the importance of every dollar and is willing to make necessary changes to offer the most for that buck is impressive to grant makers.

As a nonprofit consultant, one of the services I provide is that outside opinion/evaluation on programs, mission relevance, and efficiency. 

The Philanthropy' article has some good suggestions.  It is an easy read with some excellent tips to starting a new self-examination process. Worth the read!   Here is the article

Cheers,
DCR

Revise Your Donor Thank You Letter...here is a sample of one that works!

It's called donor relations...and it is important!



Donors give from the heart...and from
 recognizing a very good investment.

I know, I know...your donor thank you letters go out by the hundreds...and they all say the same thing.  Why?  Your agency  may be short-staffed or your staff lack the expertise to create individual letters, group and sort the whole thing.  You are just happy to get the darn things in the mail.  It is a common problem.

If your organization isn't in the position to send out custom thank you letters, (typically by donor amount), then change it up.  The benefits will surprise you.  It really is increasingly important to build relationships with your donors.  Lots o' ways to do that -- here is just one.

Acterra, an environmental charity in California, revised their thank you letter to help reinforce donors' emotional ties to the organization.  And, they have shared it with us  -- good ideas here.  Just follow the link for the sample letter. 

Don't miss your opportunity -- adjust, revise, change, appreciate... and share the joy!

Cheers!

DCR

New measure could give state regulators more control over charities

State regulators seek greater conrol

For my nonprofit friends...

You can only access the full article through a subscription to the Chronicle of Philanthropy, but here is an eye-opening beginning paragraph and link to a draft of the measure he is talking about:

By Mark J. Fitzgibbons/ Chronicle of Philanthropy

State regulators are trying to persuade lawmakers to pass a dangerous new measure that would give them greater control over how a charity uses its money and other resources.

Regulators are pushing a new model law in the hopes that all states will adopt the same version of a new Oversight of Charitable Assets Act.  Below is a link to the draft.  It bears looking into for nonprofit boards and management staff.

http://www.law.upenn.edu/bll/archives/ulc/ocaa/2010feb5%20meeting%20draft.pdf

Respectfully,
DCR

Develop a social media plan...and do it today.

Hi friends,

No social media to go
with your traditional
marketing...yawnsville

If your nonprofit hasn't jumped on the social media bandwagon that has been rolling along for quite awhile now...you are missing a huge opportunity.  Social media, for the most part, offers free avenues to promote your mission, events and vision.  What is better than free marketing?  

Does the idea of getting on to facebook or twitter or YouTube terrify you?  Do you lack staff to devote to developing it?  Surprise, I imagine there are quite a few members of your staff who are experts at it and would be excellent resources for your social media team.  Yep, it takes a team of people to create a social media plan for your organization.  The main thing you should know...this is the new communication and marketing system--if you aren't using it, your organization is already a step behind.  Ideally, your organization will have a blend of traditional and social media marketing.  

Locally, as in Kern County, CA, if you want to learn how to do it yourself, we have social media classes available at the Art's Council of Kern's Tech Arts Academy,  https://www.facebook.com/techartsacademy?ref=ts

For expertise to pull it all together for you, check out Project Social Media at https://www.facebook.com/pages/Project-Social-Media/175603195811144?ref=ts.  They can set up your fb and twitter, YouTube accounts and maintain them or you or teach you how to do it.

Another good source -- The Chronicle of Philanthropy. I have attached a link that provides good info on what other np's are doing.  Great food for thought.  http://philanthropy.com/article/Using-Social-Media-for-Annual/126201/

It really doesn't matter if your organization is large or small -- develop a social media presence -- and do it as soon as possible.  You will be giving your constituents, your organization and your investors a big, big boost.  It is bang-for-the-buck, friends.

If you have questions, please feel free to contact me, toll free - 800-811-9444.  

Best wishes,
DCR

For my Nonprofit Friends: Free Webinar on Best Fundraising Trends and Practices




The grass is greener with new
fundraising tips and techniques

 The Chronicle of Philanthropy is sponsoring this free webinar in conjunction with Boston University. Just think -- no travel costs, and no limitation on staff participation -- The benefits of attending an amazing conference without the cost.

Topics:
The winning techniques from the crucial year-end giving season

• How best to attract donors at all income and age levels―and what turns them off
• Low-cost ideas that will help you get strong returns
• What tax-law debates and changes mean for donors in 2011
• How new research on donors and giving trends can help steer you to success

Just follow the link below for registration.  It's a new year -- inspire your staff with knowledge. 

Best!  DCR

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=274517&sessionid=1&key=5BB69CB8688D02A4F3CB041876538499&partnerref=LinkedIn&sourcepage=register









Great Nonprofit Blog...tips and questions

Hello colleagues,
You will find this little blog very helpful and full of interesting info and tips.  They are self-promoting their services, for sure, but lots of good advice.
http://www.hhcpa.com/blogs/non-profit-accounting-services-blog/

Best,
DCR

Now this is different -- fellow nonprofit grantwriters -- an interesting read!

From the Nonprofit Quarterly
http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=8501:a-strategic-nonprofit-reorganization-plan&catid=154:current-issue&Itemid=341

Do the ideas of Planned Giving or Managing Bequests Scare You?

Nonprofits --Re-Think, Re-Invent, Re-Engage in 2011.



Putting your money into a sock won't grow it in 2011.

Consider investing in consultants and experienced

 professionals to take your nonprofit to a new level.

 Small and mid-sized nonprofits rarely go after Bequests or develop a Planned Giving Campaign.  In today's edgy donor investment market, it might be time for these organizations to take the scary mask off of the whole process. Here is a link to BIPS, a company that will explain the art of gift solicitation and manage the financial/compliance process for you.   http://www.bipster.com/nonprofits-income.

Best Wishes in the New Year,

DCR

Strategies for the New Year



2011 is here...connect the pieces



Nonprofit Friends -- 2011 is already here.

Have you planned for this New Year in terms of strategies, identifying trends, furthering your mission, developing new programs, re-evaluating old programs, staff evaluations, management evals, Ex. Director eval, volunteer program evals, board development?

Competition for the fundraising dollar, grant monies and donor investment is getting tighter.  What does this mean to you?  Your organization needs to plan, plan and plan again.  Gone are the days when a small or mid-sized nonprofit can just "hope" things will work out next year.

Donors, corporations and foundations not only want specific information on how their investments are being used, they want to know you are a savvy organization with strategic planning in place.  They want to know you have good business principles and a plan.  Have you brought in community members and/or other organizations to help you look at the future of your organization?  Have you thought about collaboration with other nonprofits and what that might mean for your agency?  Do you have a contingency plan, or media emergency plan or disaster plan...in place and communicated agency/community wide?

There is danger in not evaluating your entire organization at least once a year -- from your message to your effectiveness.  Are you using the same, tired, old message to an audience (your community) who has heard it over and over for years?  Do you talk about your results in a way that communicates your effectiveness to everyone?  I know you say your programs are working, but do they really accomplish what your board, management, staff and investors want? How do your clients (customers) feel about what you do?  Have you asked them in an anonymous survey? Can you do more -- in a new way?

I spent ten years in the non-profit sector in staff, management and board positions.  One thing I learned is that if you allow your organization to become stagnant, stick with the status quo and continually go back to the same donors with the same message -- your organization is already in trouble.

I have added an opportunity for growth and change to my website.  I went to amazon.com and compiled a list of non-profit books that can help you dust off old thinking, inspire the entire organization and reconnect with your community.  Located about mid-way down the page on the right side is a direct link to the books (Slideshow) I have chosen on amazon.com.  You can peruse the list, find a book/books that might interest you or be pertinent for your board, volunteers or staff members.  Click on the link and purchase directly from this site.

Ask questions, inspire staff, encourage volunteers, reconnect to your community...shake off the dust...the New Year is here.

Respectfully,
DCR 

Nonprofits -- A Brilliant Resource -- Inside Philanthropy Blog

 Nonprofit Sector Knowledge = Survival

Nonprofits + Economy = A long harsh winter.  Or does it?

So many nonprofits have been hit by this seemingly unending harsh economy.  Reduced funding from state sources, foundations and donors comes at a time when the demand for service has risen substantially.  Now is the time for nonprofits to build capacity through knowledge of their own industry.  As a member of the nonprofit sector, ask yourself, how well do I understand the industry -- where it has been, what is happening now and where is it going?

How can management, board and staff be more informed? What are the emerging issues in the sector or best practices by your colleagues?  Is it time to merge or return to the basics?

I have an outstanding resource for you -- Inside Philanthropy -- a blog flown under the banner of the Philanthropy Journal.  Extremely well-written and timely, this blog offers both insightful articles and informative reports.  It is a must-read for today's savvy nonprofits.      http://philanthropyjournal.blogspot.com/

Happy and informative reading,
DCR

Nonprofits: Develop your case for support (CFS)...

It is simple, right...everyone in your community is willing to support your nonprofit (NP) mission?  The answer, is, most likely, "Yes, it is a great cause."   Are you feeling the disconnect between mission awareness and the donations yet?

Put your best image forward

Community support for your mission is cultivated through relationship-building, visibility, credibility and community involvement -- and that is the external part!  Work takes place internally as well, i.e., mission awareness, media strategy awareness and compliance, social media program...just to name a few.

Here is a great test. Pretend you aren't in the NP sector. Decide to make a cash donation to a local non-profit.  What is it you want to know about that organization -- where does the money go; are they mission faithful; are they top-heavy with administration; how are they successful; do they have community support; how many volunteers; who is on the board; how are they funded?

Now answer these questions for your own organization and you are well on your way to building your own case for support CFS).  You want each and every staff member, board member and volunteer to have a good understanding of your mission and CFS -- and be able to communicate it.  Developing it doesn't have to be tedious, long and boring -- as a matter of fact, your CFS shouldn't be take all that long to explain -- the verbal portion -- 5 mins. A print version is another story.  Your CFS is what positions your NP for grants, fundraising, donations and planned giving and most importantly, community support.

Developing a Case For Support...some thoughts

•  Begin with your mission statement. You may want to reevaluate it. Many donors decide to give based on how your mission matches his/her values. Demonstrate how your NP addresses specific needs in the community – make it real for the donor.
• Provide statistics on the success of your programs and show long-term benefits.
• Impress a sense of urgency or “call to action” and tell them why keeping your doors open is good for the community.
• Generate excitement. Use short sentences and paragraphs. Highlight important information with bullets and in boxes. Refine, refine, refine…until the passion and commitment that everyone in your organization brings to the table, shines in every sentence.

Best wishes,
Nonprofits add strength to the community.
Diana

How are nonprofits funded?

The green, green grass of funding...

Nonprofits, just like their for-profit partners, require funds to continue operations.  

How do nonprofits raise money to fund their operations?  If they are competitive and progressive in the nonprofit sector, they have a variety of funding resources that are evaluated and prioritized annually.

Resources

Individuals
According to the June, 2009 news release from the Giving USA Foundation, charitable giving in the United States exceeded $300 billion for the second year in a row in 2008. Donations to charitable causes in the United States reached an estimated $307.65 billion in 2008, a 2 percent drop in current dollars over 2007.  The 2008 number is the first decline in giving in current dollars since 1987.

Federal, State and Local Governments - typically through grant applications in the areas of social services and healthcare

Public and Private Foundations - grant applications

Community/Family Foundations - relationships and grant applications
 
Corporations - relationships and grant applications

Federated Funds - i.e. United Way - grant applications

Special Events - donor support through dinners, walks, auctions, etc.

Annual Fund - annual (or more frequent) appeal to community members

Membership Campaign - annual appeal to community members

Capital Campaign - usually a multi-year campaign to raise funds for capital projects or a specific project/event

Faith Community - individual or group donor support through funds or in-kind investment

Product/Services Revenue - sales of services, items, products

Planned Giving - often a large donation at the time of death or an immediate large gift

Endowment Income - funds that produce interest that is used to support the organization

Each resource has its advantages and disadvantages to the organization in terms of cost effectiveness, record keeping, accessability, risk, process, guidelines, requirements for board involvement , mission focus and requirements for donor investment. 

To be successful, a nonprofit must be positioned accurately, particularly for the fundraising effort.  The organization will benefit by knowing its own strengths and weaknesses.