Want to develop a Planned Giving Campaign? Six Essentials to Consider.

Does a Planned Giving Program fit?

 

 The nonprofit sector is well aware of the tight economy and need for sustainable funding.  Many small-midsized nonprofit boards and management have given thought (often) to developing a long-term Planned Giving Program.  Here are a few ideas to consider when you are having a serious discussion -- from Tony Martignetti, Martignetti Planned Giving Advisors.

Six Essentials - Planned Giving Campaign

Cheers!

DCR

A simple and brief thank you letter to donors...

A brief testimonial thank you message
connects your program recipients to your donors

Adding testimonial quotes is a terrific approach to your organization's thank you letter.  Donors want to know their dollars make a difference -- they want to know your mission and cause benefit the recipients. And often, they would love to know, why.  So, I say, let them know!  A brief, sincere thank you letter, with several quotes from real clients/recipients of your service/program, will help your donors understand why their investment is money well-given. 

Link to sample thank you letter.

Small and niche for-profit business can benefit from this idea as well.  When was the last time you received a thank you note for a purchase?  Plus, it is a way to engage customers.

Cheers!

DCR

Revise Your Donor Thank You Letter...here is a sample of one that works!

It's called donor relations...and it is important!



Donors give from the heart...and from
 recognizing a very good investment.

I know, I know...your donor thank you letters go out by the hundreds...and they all say the same thing.  Why?  Your agency  may be short-staffed or your staff lack the expertise to create individual letters, group and sort the whole thing.  You are just happy to get the darn things in the mail.  It is a common problem.

If your organization isn't in the position to send out custom thank you letters, (typically by donor amount), then change it up.  The benefits will surprise you.  It really is increasingly important to build relationships with your donors.  Lots o' ways to do that -- here is just one.

Acterra, an environmental charity in California, revised their thank you letter to help reinforce donors' emotional ties to the organization.  And, they have shared it with us  -- good ideas here.  Just follow the link for the sample letter. 

Don't miss your opportunity -- adjust, revise, change, appreciate... and share the joy!

Cheers!

DCR