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| Social Media Fundraising - half-full or half-empty? No question. |
Most of us understand this is the age of social media. What we may not have grasped clearly is its importance for our nonprofits. Marketing and fundraising have changed -- it is no longer just about print, newspaper, radio and television -- social media now owns a big share of the market.
Most nonprofits have limited staff and resources. I know it is a problem for many agencies to dedicate staff to new areas of responsibility. But, we really can't afford not to have staff dedicated to social media -- both for visibility/community presence and fundraising.
Here is some excellent info from The Chronicle of Philanthropy about how a simple video can help you raise money. http://philanthropy.com/blogs/philanthropytoday/new-youtube-site-helps-charities-attract-attention-and-revenue/30430?sid=&utm_source=&utm_medium=en
As an Amazon Associate, my blog sidebar features interesting, informative and inspiring books I recommend to nonprofits. You can purchase directly from Amazon right here.
Best,
DCR
Nonprofits strengthen communities -- DCR
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