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| A brief testimonial thank you message connects your program recipients to your donors |
Adding testimonial quotes is a terrific approach to your organization's thank you letter. Donors want to know their dollars make a difference -- they want to know your mission and cause benefit the recipients. And often, they would love to know, why. So, I say, let them know! A brief, sincere thank you letter, with several quotes from real clients/recipients of your service/program, will help your donors understand why their investment is money well-given.
Small and niche for-profit business can benefit from this idea as well. When was the last time you received a thank you note for a purchase? Plus, it is a way to engage customers.
Cheers!
DCR
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