Year-End Appeal Letter...now or never!

It's October, folks -- time to put your strategy for year-end and or holiday appeal letters in place and get them in the mail by mid-November.  A well-thought out, brief and meaningful appeal letter can help make the difference for you this year.    

You will want to put your organization's fingerprint on the letter.  What does that mean?  I like to think of it as the "fingerprints of success".  Tell donors about your achievements and success in terms of the successes of those you have helped.  A well-crafted letter will help your potential donors see (and feel) the results of your organization's commitment within your community.  You want them to understand the strength you bring to the community and make an investment decision to help your organization continue its successes. 

And remember, donor investment is all about relationships -- take care of yours!  Phone calls, tours of your organization, meetings with other "investors", all help build the relationship between you and your current or potential donors. 

Fired-Up Fundraising features a great article on how to create a request letter to get the maximum results. 
Here is a link to the article...     http://www.facebook.com/#!/notes/fired-up-fundraising/top-10-ways-to-screw-up-your-year-end-fundraising-campaign/165486260134695 

I wish you great success! 
DCR